One of my favorite internet marketers is, without question, Jerry West. Jerry is wicked smart and he is as honest as they come. But what I probably like most about Jerry is that he gives you the rock-solid information without the hype. And in this business that’s rare.
Today I was reading a post that Jerry put on his blog a couple weeks ago at SEO Revolution. The title of the post is: “But The Market Is Too Competitive.”
There is a valuable lesson in this post that will benefit any business owner operating in any market. This post is about “Competition” and what you can do as a business owner to separate yourself from others in your market.
Here is a paragraph from the post that provides a summary of what Jerry had to say:
“Just because there is a lot of competition doesn’t mean that the competition is doing things right. Look for ways you can improve the market, look for “points of difference” that can set you apart in the mind of the customer.”
This post from Jerry has a very simple lesson, yet it is a lesson that can have a profound impact on your business. I highly recommend that you spend a couple minutes reading the entire post. And then ask yourself this question: “What can I do right now to ‘Add Value’ to the customer and differentiate my business from the competition in the marketplace?” And then continue to ask yourself that same question every single day.
Also, Internet Marketing Pro Michael Campbell sent an email to his list yesterday and informed his readers that Jerry West has reopened his private membership site at SEO Revolution.
Jerry is one of most respected SEO Marketers on the planet and he has over 500 domains in his lab that he uses for testing and SEO analysis. And that is what makes Jerry such a powerful presence is the Internet Marketing Business. Jerry offers advice and opinions not based on theory or what sounds intelligent. Jerry’s thoughts and opinions are based on case studies and actual tests he has performed on his own domains.
The price for Jerry’s membership site is $100 a month. However, if you are fortunate enough to subscribe to Michael Campbell’s excellent and free Internet Marketing Secrets Newsletter, you can get in for $75 a month at the time of this writing.
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