Eben Pagan’s Guru Masterclass — A Valuable Lesson Internet Marketers Can Learn From This Launch.

Eben Pagan has just launched his latest product called Guru Masterclass.  This post is not about the actual product.  This post is about a valuable lesson I learned while watching the Guru Masterclass sales video (click here to watch it).

First of all, there is no denying that Eben Pagan is one of the brightest minds in internet marketing.  He is a great teacher and a terrific marketer.  His products are always well received in the marketplace and there is never a shortage of people singing his praises.

In the world of “Internet Marketing” Eben Pagan has very few peers.  He started his online business career 10 years ago from a computer in his bedroom.  And now he runs an internet business empire that has generated more than $100 million in sales over the past 10 years.  Impressive — to say the least.

But let me ask you a question:  “What makes Eben Pagan so damn good?”

He never graduated from high school or college.  He doesn’t have a dynamic personality like Tony Robbins.  He doesn’t connect with people like Frank Kern.  He doesn’t have any special technology skills (that I know of).  He came from a very modest background growing up in rural Oregon.  He is a pretty normal, ordinary guy.

But what is it about Eben Pagan that has made him such a great internet marketing success story?

I have been watching Eben for quite some time and I have long held the belief that what separates Eben Pagan from others is the fact the he is a ferocious learner — and he always shares what he learns.

After watching the sales video for Guru Masterclass, I realized there is one more reason why Eben Pagan has climbed a level higher that almost all of his internet marketing peers.  At the end of this video Eben included about 15 minutes of testimonials from some of his students.  One particular testimonial caught my attention.

Unfortunately, I could not understand the woman’s name who gave the testimony (she is an event planner from Hawaii).  But what she said about Eben was crystal clear:

“If you take what you are doing to a level beyond what everyone else in your market is doing, you will shine and you will own your market.  And that is what Eben is doing.”

That’s it!  What Eben has done is simply take what he is doing to a level beyond what everyone else in the marketplace is doing.  He is a very successful entrepreneur.  He is a terrific marketer.  He is a serious student of this business.  He is great at teaching what he learns — and he is doing it at a level above and beyond everyone else.

This leads me to one very important question for you:   “What can you do in your business that will allow you to outshine your competition, own your market and take your business to a level beyond everyone else?”

I’ve heard both Yanik Silver and James Schramko say that if you want better outcomes you need to ask yourself better questions.  Well, I believe the above question is a critical question that all serious business builders should be asking themselves every day.

Eben Pagan is about to have another multi-million dollar payday with the launch of his Guru Masterclass.  And he is able to have this success in large part because he does everything at a level higher than almost everyone else in his market.

Eben is a master at identifying what people want and then creating information products that help people get to where they want to go.   And he is equally skilled at marketing the information products that he creates.   I firmly believe that if you want to be a successful internet marketer, it is important to learn from high-level marketers like Eben Pagan.  But don’t just study his products.  You also need to study how successful entrepreneurs like Eben Pagan  “DO” their marketing.

Can you do what Eben has done and take your business to a level higher than almost everyone else in your market?  If your answer is “Yes” — then it simply comes down to identifying what you need to do to get your business to that elite level, and then doing the work.

But if the answer is “No” — you may need to seriously consider this question:  “Are you in the right business?”

I have some great things planned for Web Business Research that I believe will allow me to take this blog to a level higher than 99% of other blogs in the internet marketing space.  And if I get to the point where I don’t believe I can do it, I’ll be the first to tell you that it’s time to fold up shop and try another business.

“If you are going to do it, do it at a high level” –  that is exactly what Eben Pagan has done the past 10 years and that “pursuit of excellence” has allowed him to shine and own his market.

Eben is a great teacher.  But don’t just listen to what he says, pay very close attention to what he does.  It’s a great education just watching this guy market.